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A bit about Sarah Cassidy
Midlife Rebellion ~ Tiny rituals. Big shifts.
The short version…
I’m a woman who hit midlife, took one look around and thought, nope… not like this.
So I changed everything.
The longer version…
I’m the living embodiment of midlife shifting, shedding, unravelling, rebuilding, and rising again ~ often with a cup of tea in my hand and a crystal shoved in my bra.
A few years ago, I had one of those moments where life feels too tight… like a pair of jeans that used to fit but absolutely refuse to go over your hips now. Something in me whispered, “fuck this shit, I’m off to Narnia.”
Sadly, Narnia doesn’t have an actual postcode, so I settled for the next best thing: a narrowboat in the Cotswolds and a completely new way of living (and still no actual postcode).
Life on the water stripped everything back. The noise. The expectations. The shoulds. It gave me space to hear myself again. And in that space, I realised something I’d been doing all my life: helping women find their way through the messy middle. Not the Instagram version. Not the “love and light” fantasy. The real, gritty, midlife version… where you’re exhausted, a bit lost, a bit pissed off, and deeply aware that you’ve outgrown at least half the life you’ve built.
I’ve worked with women for decades in different forms ~ hairdressing, coaching, community spaces, creative work, writing, and now through my frameworks and rituals. The through-line was always the same: help women remember themselves.
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So at 50, I retrained as a Life Purpose Coach. And when I finished, I threw half that rulebook out the window.
I didn’t want to coach women into some perfect, polished version of themselves. I wanted to guide them back to the woman they already are ~ the one buried under stress, to-do lists, hormonal chaos, unrealistic expectations, and everyone else’s needs.
I created Root to Ritual™, my signature midlife rebirth framework, after realising that women don’t need a complete overhaul.
They need a reconnection.
A reset.
A reclaiming.
A ritual.
Root ~ slow down and hear yourself again.
Reset ~ drop the stories that no longer fit.
Reclaim ~ remember who the hell you are.
Ritual ~ build tiny shifts that change everything.
The Busy Girl™ came next… because let’s be honest, most midlife women don’t have the luxury of long mornings, peaceful schedules, or perfectly aligned chakras. We have jobs, families, ageing parents, hormones, peri-chaos, and a brain that sometimes feels like a shaken-up snow globe.
So The Busy Girl™ offers 5–10 minute rituals, hormone-friendly resets, cosy seasonal practices, and grounded spiritual-ish tools that fit into your actual life.
Nothing overwhelming. Nothing unrealistic.
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Alongside all this, I write. My fiction, The River Between, follows a woman reclaiming herself ~ a mirror of the journey so many of us take. My non-fiction, workshops, rituals, and digital products all sit under the same umbrella: helping midlife women find their way home to themselves.
Because that’s what this really is. A homecoming. A remembering. A rebellion… the soft kind.
If you’re here, you’re probably feeling a shift too. Maybe life feels too loud. Maybe you feel yourself changing. Maybe you’re tired of carrying everyone else’s weight. Maybe you just want to feel like you again.
Whatever brought you here, I’m glad you arrived.
And if you take nothing else from this page… Remember ~ you fucking matter.